Just a quick update to let you know I’m now qualified under the Google Analytics “IQ” certification program.

Analytics is Google’s premier website traffic analysis software. Understanding website traffic, and being able to interpret the available into meaningful insights allows us to develop websites that are truly conversion rate optimised. Put simply, this means they perform better.

If you’re curious about some of the things Analytics can do for your business here are a few ideas :

• Track external campaign traffic (e.g. Email Newsletters)
• Track on-page events (like clicks, typing, or any action, not just pageviews)
• View and compare segmented traffic data
• Integration with Google AdWords
• Advanced Revenue Tracking
• Use with Website Optimiser for A/B or multivariate Split Testing

With the right understanding, this kind of analysis can give you huge insights into how your website performs and what you might be able to do to make it perform even better.